Jack Daniel's celebrates the independent spirit. Those who do things their own way, who take pride in their craft. Because that's how we make our whiskey. Every single day.View More
Introduced as the brand’s first flavored variation. With hints of honey and a naturally smooth finish, its taste is one-of-a-kind and unmistakably Jack.View More
Jeff Arnett of Lynchburg, Tennessee, is named Master Distiller. Arnett is only the 7th Master Distiller in Jack Daniel’s 150-year history.View More
Thousands descended upon the Hollow for The Jack Daniel’s World Championship Invitational Barbecue® to compete in a range of BBQ categories.View More
Each year, The Jack has a custom poster designed for the event.
Posters from 2002, 2003, and 2004.
Posters from 2005 and 2006.
Posters from 2006 and 2008.
Posters from 2008, 2009 and 2010.
Posters from 2010 and 2011.
Posters from 2012.
We introduce our purest expression of Jack Daniel’s whiskey. This 94 proof whiskey is drawn from individual barrels, offering the opportunity to taste the subtle differences in nose, color and flavor from barrel to barrel.View More
This smooth, 80 proof, twice charcoal mellowed whiskey makes its debut.View More
The “Monde de Selection” is awarded in Amsterdam. Jack Daniel's Tennessee Whiskey is seven-time award-winning whiskey. We stopped entering after seven because it's a number we happen to like.View More
Frank “Frog” Bobo becomes the 5th Master Distiller of the Jack Daniel Distillery.View More
Jess Gamble becomes the 4th Master Distiller of the Jack Daniel Distillery.View More
After Lem Motlow's passing in 1947, he left the Distillery to his sons, Reagor, Robert, “Hap” and Connor.View More
Lem Motlow erects a statue of his uncle, Jack Daniel, at the Cave Spring. Mr. Jack stands at the Hollow today, welcoming visitors to the Distillery in Lynchburg.View More
In 1941, Lem Tolley becomes the 3rd Master Distiller of the Jack Daniel Distillery.View More
Jack Daniel’s Black Label is introduced. It’s said that the black label was in honor of Mr. Jack’s passing.View More
In 1911, Jess Motlow becomes the second Master Distiller of the Jack Daniel Distillery.View More
Jack Daniel dies and is buried in the Lynchburg cemetery. His age is reported as 61 or 65, depending on the newspaper you read.View More
Mr. Jack’s headstone has two chairs next to it. It’s said they were placed there to comfort the mourning local ladies.
Standing at five feet two inches, Mr. Jack was Lynchburg's most eligible bachelor until the day he died.
Mr. Jack's statue is a reminder of the high standards he set.
Outside the cave spring, you'll find a statue of Mr. Jack, forever guarding his prized spring.
Statewide prohibition is enacted on July 1. Operations are moved to St. Louis, Missouri, for 7 years.View More
Jack is said to have taken many a mid-day meal at Miss Mary Bobo’s Boarding House Restaurant. It's still open for business today.View More
Forever known for her warm meals and warmer hospitality.
Just as in Mr. Jack's day, noontime meals are still served at Miss Mary's, Monday through Saturday.
Miss Mary is also the oldest woman ever to appear in the pages of Playboy. In an ad for Jack Daniel’s, of course.
To ensure family continuity, Jack Daniel deeds the Distillery to his nephews, Lem Motlow and Dick Daniel.View More
Unable to open the safe in his office, Mr. Jack kicked it in frustration. This blow broke his toe and infection set in, leading to his untimely death in 1911.View More
Jack Daniel creates the Silver Cornet Band to draw crowds to Lynchburg Square and his two saloons.View More
After years of leasing the property, Jack purchases the Hollow and 142 surrounding acres.View More
Was it simply his lucky number? Some say that Jack Daniel had seven girlfriends or the #7 train carried his barrels. Only Mr. Jack knows the real reason.View More
Since 1866, every barrel our whiskey matures in has been crafted by the Jack Daniel Distillery. In Lynchburg, we’re of the belief that you can’t make great whiskey unless you make great barrels.View More
We hold charcoal in high regard. Letting our whiskey drip through 10 feet of charcoal is what makes our whiskey, Tennessee Whiskey.View More
Our sour mash is mostly corn, a little bit of rye, and of course the addition of barley malt. But the real secret to our whiskey is the pure, iron-free cave spring water from the Hollow.View More
Mr. Jack sets standards of whiskey making still followed today: “Every day we make it, we’ll make it the best we can.”View More
The Jack Daniel Distillery is established and registered with the federal government at its present location. And now after 150 years of time-tested whiskey-making, it's the oldest registered distillery in the United States.View More
How long does a barrel of Jack Daniel's take to mature? Just like with people, a barrel of whiskey doesn't mature with age. It's ready when it's ready. We judge it with a sip.View More
Mr. Jack goes to work at Dan Call's distillery, where he learns all phases of the whiskey business.View More
No one knows exactly when Jack Daniel was born because there are no birth records, but it’s customary to celebrate Mr. Jack’s birthday in September.View More