It might not look that way, but things move pretty fast down here. And while our definition of fast might be a little different from yours, one sip and we think you’ll agree that we’re moving at just the right pace.

Jack Daniel's Story of Independence

With the band since 1866

He’s a fixture onstage, backstage and in recording studios around the world. All the legends know him by name.

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Jack Daniel's Tennessee Whiskey

“LEGEND” COMMERCIAL: From Sinatra to country, rock, punk and metal, one name has been there through it all.

Angelo Lucchesi, 1920-2013

Hired by the Motlow family in 1953, Angelo Lucchesi continued to serve the brand into his 90s. Often called Jack Daniel’s very first salesman, Angelo was so much more.

Learn More About Angelo

The Independent Spirit

Jack Daniel's celebrates the independent spirit. Those who do things their own way, who take pride in their craft. Because that's how we make our whiskey. Every single day.

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SJC Drums used the wooden staves of Jack Daniel’s barrel to build a one-of-a-kind snare drum.

Jack Daniel's posters begin to appear all across New York City.

Jack Daniel’s Tennessee Honey

Introduced as the brand’s first flavored variation. With hints of honey and a naturally smooth finish, its taste is one-of-a-kind and unmistakably Jack.

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The Jack Daniel's King Bee is back and he's not alone. Like any good night out, things get interesting when there's a swarm.

A Tasting of Jack Daniel’s Tennessee Honey.

Mr. Jack’s 160th Birthday

The 160th birthday of our founder, Jack Daniel. A limited-edition bottle is crafted in his honor.

Commemorative Bottles

2008

Jeff Arnett, Master Distiller

Jeff Arnett of Lynchburg, Tennessee, is named Master Distiller. Arnett is only the 7th Master Distiller in Jack Daniel’s 150-year history.

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Join Master Distiller Jeff Arnett on a guided tour of our family of brands.

Nosing & Tasting Tips by Master Distiller Jeff Arnett.

The Jack BBQ Competition

Thousands descended upon the Hollow for The Jack Daniel’s World Championship Invitational Barbecue® to compete in a range of BBQ categories.

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Each year, The Jack has a custom poster designed for the event.

Posters from 2002, 2003, and 2004.

Posters from 2005 and 2006.

Posters from 2006 and 2008.

Posters from 2008, 2009 and 2010.

Posters from 2010 and 2011.

Posters from 2012.

1997

Jack Daniel's Single Barrel

The 94 proof whiskey is drawn from individual barrels, offering the opportunity to taste the subtle differences in nose, color and flavor from barrel to barrel.

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Jack Daniel's Tennessee Whiskey

A Tasting of Jack Daniel’s Single Barrel.

1988

Gentleman Jack

The 80 proof whiskey is twice charcoal mellowed for smoothness.

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Jack Daniel's Tennessee Whiskey

A Tasting of Gentleman Jack.

1981

Monde Selection Award

The “Monde de Selection” is awarded in Amsterdam. Jack Daniel's Tennessee Whiskey is seven-time award-winning whiskey. We stopped entering after seven because it's a number we happen to like.

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Jack Daniel's Tennessee Whiskey

The history behind the seven Jack Daniel's awards

Frank Bobo, Master Distiller

Frank “Frog” Bobo becomes the 5th Master Distiller of the Jack Daniel Distillery.

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Jess Gamble, Master Distiller

Jess Gamble becomes the 4th Master Distiller of the Jack Daniel Distillery.

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1947

Lem Motlow

After Lem Motlow's passing in 1947, he left the Distillery to his sons, Reagor, Robert, “Hap” and Connor.

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Jack Daniel's Tennessee Whiskey

Meet Lem Motlow the first proprietor of the Jack Daniel Distillery

Statue Of Mr. Jack

Lem Motlow erects a statue of his uncle, Jack Daniel, at the Cave Spring. Mr. Jack stands at the Hollow today, welcoming visitors to the Distillery in Lynchburg.

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Jack Daniel's Tennessee Whiskey

The story of Mr. Jasper "Jack" Newton Daniel.

Lem Tolley, Master Distiller

In 1941, Lem Tolley becomes the 3rd Master Distiller of the Jack Daniel Distillery.

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1911

Black Label Introduced

Jack Daniel’s Black Label is introduced. It’s said that the black label was in honor of Mr. Jack’s passing.

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Jack Daniel's Tennessee Whiskey

A Tasting of Jack Daniel’s Old No. 7.

Jess Motlow, Master Distiller

In 1911, Jess Motlow becomes the second Master Distiller of the Jack Daniel Distillery.

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Jack Daniel's Grave

Jack Daniel dies and is buried in the Lynchburg cemetery. His age is reported as 61 or 65, depending on the newspaper you read.

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Mr. Jack’s headstone has two chairs next to it. It’s said they were placed there to comfort the mourning local ladies.

Standing at five feet two inches, Mr. Jack was Lynchburg's most eligible bachelor until the day he died.

Mr. Jack's statue is a reminder of the high standards he set.

Outside the cave spring, you'll find a statue of Mr. Jack, forever guarding his prized spring.

Tennessee Goes Dry

Statewide prohibition is enacted on July 1. Operations are moved to St. Louis, Missouri, for 7 years.

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Jack Daniel's Tennessee Whiskey

Meet Lem Motlow the first proprietor of the Jack Daniel Distillery

1908

Miss Mary Bobo’s

Jack is said to have taken many a mid-day meal at Miss Mary Bobo’s Boarding House Restaurant. It's still open for business today.

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Forever known for her warm meals and warmer hospitality.

Just as in Mr. Jack's day, noontime meals are still served at Miss Mary's, Monday through Saturday.

Miss Mary is also the oldest woman ever to appear in the pages of Playboy. In an ad for Jack Daniel’s, of course.

The Next in Line

To ensure family continuity, Jack Daniel deeds the Distillery to his nephews, Lem Motlow and Dick Daniel.

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Jack Daniel's Tennessee Whiskey

Meet Lem Motlow the first proprietor of the Jack Daniel Distillery

1905

The Safe

Unable to open the safe in his office, Mr. Jack kicked it in frustration. This blow broke his toe and infection set in, leading to his untimely death in 1911.

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Jack Daniel's Tennessee Whiskey

Learn about the infamous safe that contributed to Mr. Jack’s death with Master Distiller Jeff Arnett.

The Silver Cornet Band

Jack Daniel creates the Silver Cornet Band to draw crowds to Lynchburg Square and his two saloons.

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Jack Daniel's Tennessee Whiskey

The story of Mr. Jasper "Jack" Newton Daniel.

Jack Buys the Distillery

After years of leasing the property, Jack purchases the Hollow and 142 surrounding acres.

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Jack Daniel's Tennessee Whiskey

Like everything in life, you get out what you put in.

1876

The Legend of Old No. 7

Was it simply his lucky number? Some say that Jack Daniel had seven girlfriends or the #7 train carried his barrels. Only Mr. Jack knows the real reason.

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Truth is, only Jack Daniel knows the true meaning behind Old No. 7. And we won’t be hearing from him any time soon.

All we truly know about Old No. 7 is that it was important enough for Jack to put on his bottle – and that’s good enough for us.

The Birth of a Barrel

Since 1866, every barrel our whiskey matures in has been crafted by the Jack Daniel Distillery. In Lynchburg, we’re of the belief that you can’t make great whiskey unless you make great barrels.

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Jack Daniel's Tennessee Whiskey

Like every other step in our whiskey-making process, we wouldn't have it any other way.

Charcoal Mellowing

We hold charcoal in high regard. Letting our whiskey drip through 10 feet of charcoal is what makes our whiskey, Tennessee Whiskey.

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Mellowed for smoothness drop by drop through sugar maple charcoal.

Before & After Charcoal Mellowing

Sour Mash

Our sour mash is mostly corn, a little bit of rye, and of course the addition of barley malt. But the real secret to our whiskey is the pure, iron-free cave spring water from the Hollow.

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Jack Daniel's Tennessee Whiskey

Like everything in life, you get out what you put in.

How Jack Daniel's Whiskey is Made

Mr. Jack sets standards of whiskey making still followed today: “Every day we make it, we’ll make it the best we can.”

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The Jack Daniel Whiskey Distillery

The Jack Daniel Distillery is established and registered with the federal government at its present location. And now after 150 years of time-tested whiskey-making, it's the oldest registered distillery in the United States.

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Jack Daniel's Tennessee Whiskey

Take a look behind the scenes at the Jack Daniel Distillery, Est. 1866.

Whiskey Maturation

How long does a barrel of Jack Daniel's take to mature? Just like with people, a barrel of whiskey doesn't mature with age. It's ready when it's ready. We judge it with a sip.

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Jack Daniel's Tennessee Whiskey

You can't substitute formulas and instruments for instinct and experience.

1866

The Dan Call Still

Mr. Jack goes to work at Dan Call's distillery, where he learns all phases of the whiskey business.

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1850

Mr. Jack’s Birthday

No one knows exactly when Jack Daniel was born because there are no birth records, but it’s customary to celebrate Mr. Jack’s birthday in September.

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Jack Daniel's Tennessee Whiskey

The story of Mr. Jasper "Jack" Newton Daniel.

1841

City of Lynchburg

In 1841, the City of Lynchburg was incorporated in Moore County, Tennessee, some 25 years before the distillery doors opened.

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Jack Daniel's Tennessee Whiskey

Welcome to Lynchburg, Tennessee, home of Jack Daniel's.

Become a friend of Jack. Join our mailing list.

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