Sound of Bonded

Chris Fletcher

Master Distiller, Jack Daniel's

As one of the leading voices in whiskey globally; Chris uses his sensory skills and extensive knowledge of the whiskey-making process to supervise and ensure the world’s top-selling whiskey label is true to that signature Jack Daniel’s taste. Chris led the creation of Jack Daniel’s Bonded.

Professor Charles Spence

Professor Charles Spence is the University of Oxford’s leading sensory academic.

Professor Spence has spent his entire career researching how the human brain uses each sense to understand the broader world. With a particular focus on sound and how it can intersect with taste, he provided the insight on how to create The Sound of Bonded.

String Musicians Australia

Award Winning Musicians

String Musicians Australia is a prestigious collective of talented artists. An award-winning collective, they led the composition of The Sound of Bonded, helping convert the science provided by Professor Spence into the tracks that evoke the flavours of Jack Daniel's Bonded.

Create The Sound of Bonded Experience At-home

To get started we suggest you find a quiet, calming place in your home. Pour a glass of 30ml glass of Jack Daniel’s Bonded and we’re ready to go. You won’t be drinking it all at once! Savour the glass taking 1-2 sips each time.

There are three steps you need to take before commencing your tasting:

1.    Make sure you’re hydrated and drink plenty of water to refresh your palate.
2.    Smell the drink each time, with a deep breath and your mouth open, taking in each of those notes you’re focusing on when listening to the track.
3.    Before you start listening to each track, take a sip and really ‘chew’ on the whisky - washing it across your palate to prime your tastebuds.

The Sounds & Flavours

Once you’ve set up your space and poured your drink, taste test each of the bold flavours with the associated audio.

Caramel	Oak	Spice


Flavour Note 1: Caramel	Flavour Note 2: Oak	Flavour Note 3: Spice
The rich caramel brings a note of sweetness Notice the piano timbre, especially the tinkling high-pitched notes, which are associated with sweetness Studies have found that caramel comes across as a melodic approach with a slow tempo and consonant melody	The bold flavour of oak gives Bonded a woody flavour and depth We associate woody flavours such as oak with a rougher, more textured sound which is why we chose the cello The long string notes and a slow tempo are proven to draw out the woody flavours	The playful flavour of spice sits across the base flavours to add a bite This piece sounds different to the other two, as science has shown that spice plays very differently when it comes to sound Listen to how the high-pitched, quick tempo creates sharp sounds to evoke a sense of spice and flavour complexity

Hope you enjoyed The Sound of Bonded!

Live freely. Drink responsibly.

Jack's birthdate has always been a mystery. Hopefully yours isn't.

Access Denied

Live Freely. Drink Responsibly.

Chris Fletcher

Professor Charles Spence

String Musicians Australia

Create The Sound of Bonded Experience At-home

The Sounds & Flavours

Caramel

Oak

Spice