Industry – Marketing



“You only live once, so why not be great? That’s the motto I live by and pass along to my children, family, friends, and those I influence. It’s important to live by example because you never know who’s watching or may need guidance, and how you choose to approach life can either add value or stunt a person’s growth and development. I believe that my purpose on this earth is to provide access and resources to help those seeking to achieve their level of success. As a Black man, it’s important to not only share my journey and accomplishments but also continue to provide opportunities to help others tell their story, which in turn will help bridge the gap of hope and light for those forgotten and in the dark. At the end of the day, it’s not about you nor I; it’s about a foundation for a legacy to continue carrying the torch of legacy and opportunity for the future.” -Steve Canal


Steve Canal is a CMO, brand architect, and best-selling author. He’s a trusted partner to firms around the country that value his peerless approach to brand strategy, business development, storytelling, and targeted amplification. As Chief Marketing Officer at HBCU Change and as co-founder of One Venture Group, Steve has built a reputation for his unparalleled ability to fuse cultural and artistic elements to create one-of-a-kind experiences that surpass all expectations. By also responsibly leveraging the latest marketing theories and nurturing innovative cultures that share his passion and energy, Steve has built one of the fastest-rising innovation engines in the game.


His debut book, The Mind of a Winner, rocketed to the top of Amazon’s best-seller list in motivational and personal transformation categories upon its release. The book is an intimate deep-dive into the strategies Steve has used and built upon in his own journey as a brand architect and includes practical wisdom and experiences from the minds of dozens of industry leaders in the entertainment, sports, and real estate spaces.
Steve holds a Bachelor’s Degree in Business Management from Fordham University. He’s the recipient of numerous professional and cultural recognitions, including the 2018 National Urban League Young Professionals Heroes in Movement Award, the 2018 Abbott House Dignity of Family Life Award, and the Publicity Club Golden Trumpet Award 2017 and 2018. 



One Venture Group has a unique and distinct ability to fuse culture, the arts, and branding into virtual experiential activations. They seamlessly highlight and integrate corporate brands into social circles while increasing consumer loyalty, market share, and revenue. One Venture Group has been coined ‘the social engineers.’ From small high-level influencer events to mega 50,000-person music festivals, they produce them all. Through integrated brands and expertise, they offer full-service, tailor-made marketing and promotional campaigns that imprint their clients' products and services into the hearts and minds of target audiences.