NOT YOUR ORDINARY GENERAL STORE

 

For three days only, Jack Daniel’s is bringing a taste of its hometown – Lynchburg, TN – to the masses with a pop-up General Store. Swing by and check out our not-so-ordinary assortment of goods and services as we celebrate the stories of Jack Daniel’s. See what's in store with custom items, special guests, and a chance to sign up for a private tasting on select evenings.

 

 

THE LYNCHBURG TRAVEL AGENCY

TAKE A QUICK TRIP TO LYNCHBURG, TN

 

Swing by Jack’s hometown (virtually) and enjoy a closer-than-ever look at our over-150-year-legacy.

 

 

LIVE MUSIC IN STORE AND ON STAGE

GOOD MUSIC & GOOD WHISKEY

 

Dial up your day with live set from our house band.

 

MISS MARY BOBO’s BAKERY

SOUTHERN EATS & TASTY TREATS

 

Indulge in some authentic Southern cookin’ from Miss Mary Bobo’s – a hometown Jack Daniel’s favorite. People say all good cooking down South has a special ingredient; ours just happens to be Jack.

 

 

SIGN UP IN STORE

PRIVATE TASTING ON SELECT EVENINGS

 

Be sure to sign up in-store for a private tasting held on select evenings from 6:30-7:30pm. Advance registration required. Reserve your spot today.​

 

 

GENTLEMAN JACK BARBER SHOP

FRESH CUTS & SHARP LOOKS

 

Gear up for the weekend with cues from a man who knew a thing or two about personal style – Jack Daniel. Come by the General Store for a Jack-inspired look by our guest barbers. 

 

 

WHISKEY SENSORY BAR

MELLOW OUT WITH JACK

 

Take a seat at our sensory bar and discover the secret behind the process that gives Jack Daniel’s Tennessee Whiskey its distinct flavor.