NOT YOUR ORDINARY GENERAL STORE
For three days only, Jack Daniel’s is bringing a taste of its hometown – Lynchburg, TN – to the masses with a pop-up General Store. Swing by and check out our not-so-ordinary assortment of goods and services as we celebrate the stories of Jack Daniel’s. See what's in store with custom items, special guests, and a chance to sign up for a private tasting on select evenings.
THE LYNCHBURG TRAVEL AGENCY
TAKE A QUICK TRIP TO LYNCHBURG, TN
Swing by Jack’s hometown (virtually) and enjoy a closer-than-ever look at our over-150-year-legacy.
LIVE MUSIC IN STORE AND ON STAGE
GOOD MUSIC & GOOD WHISKEY
Dial up your day with live set from our house band.
MISS MARY BOBO’s BAKERY
SOUTHERN EATS & TASTY TREATS
Indulge in some authentic Southern cookin’ from Miss Mary Bobo’s – a hometown Jack Daniel’s favorite. People say all good cooking down South has a special ingredient; ours just happens to be Jack.
SIGN UP IN STORE
PRIVATE TASTING ON SELECT EVENINGS
Be sure to sign up in-store for a private tasting held on select evenings from 6:30-7:30pm. Advance registration required. Reserve your spot today.
GENTLEMAN JACK BARBER SHOP
FRESH CUTS & SHARP LOOKS
Gear up for the weekend with cues from a man who knew a thing or two about personal style – Jack Daniel. Come by the General Store for a Jack-inspired look by our guest barbers.
WHISKEY SENSORY BAR
MELLOW OUT WITH JACK
Take a seat at our sensory bar and discover the secret behind the process that gives Jack Daniel’s Tennessee Whiskey its distinct flavor.