Pitch Distilled Detroit



The​ ​first​ ​Pitch​ ​Distilled​ ​Detroit​ ​challenge​ ​was​ ​to​ ​distill​ ​the​ ​business’s​ ​story.​ ​​ ​The​ ​second​ ​was​ ​to deliver​ ​it​ ​flawlessly​ ​live​ ​at​ ​Pitch​ ​Distilled​ ​Detroit.​ ​​ ​Our​ ​three​ ​Detroit​ ​finalists​ ​—​ ​Ash​ ​&​ ​Erie, Dillicious​ ​and​ ​Seraph​ ​Biosciences​ ​—​ ​did​ ​just​ ​that,​ ​but​ ​only​ ​one​ ​can​ ​come​ ​out​ ​on​ ​top!​ ​​ ​Here’s​ ​a look​ ​at​ ​the​ ​secrets​ ​to​ ​our​ ​Detroit​ ​winner’s​ ​success! 





Seraph​ ​Biosciences 

Shanley is founder and chairman of Detroit-based Seraph Biosciences, a company that focuses on bringing crucial biomedical technology out of the lab and into the doctor’s office. Keen to offer medical professionals a mobile, practical solution for real-time pathogen detection and identification, Shanley and his longtime partners at Seraph are focused on staving off viral pandemics that Shanley says could potentially spell the end of humanity. Read more about Seraph Biosciences.

Founder and chairman of Detroit-based Seraph Biosciences, Shanley



Sometimes,​ ​photos​ ​tell​ ​the​ ​story​ ​best.​ ​We​ ​toasted​ ​to​ ​the​ ​entrepreneurial​ ​spirit​ ​in​ ​Detroit​ ​and were​ ​inspired​ ​by​ ​WIRED​ ​editor,​ ​Richard​ ​Dorment,​ ​and​ ​our​ ​three​ ​finalists.​ ​View​ ​the​ ​highlights​ ​of this​ ​exciting​ ​night.



Detroit​ ​finalist,​ ​Steven​ ​Mazur,​ ​co-founder​ ​and​ ​CEO​ ​of​ ​Ash​ ​&​ ​​ ​Erie.
Detroit​ ​finalist,​ ​Steven​ ​Mazur,​ ​co-founder​ ​and​ ​CEO​ ​of​ ​Ash​ ​&​ ​​ ​Erie.



Detroit​ ​finalist,​ ​Kirsten​ ​Hibbs,​ ​co-founder​ ​of​ ​Delicious.
Detroit​ ​finalist,​ ​Kirsten​ ​Hibbs,​ ​co-founder​ ​of​ ​Delicious.



Pitch distilled Detroit partygoers​ ​enjoyed​ ​a​ ​variety​ ​of​ ​Gentleman​ ​Jack​ ​custom​ ​cocktails.
Partygoers​ ​enjoyed​ ​a​ ​variety​ ​of​ ​Gentleman​ ​Jack​ ​custom​ ​cocktails.



pitch distilled Detroit attendees​ ​were​ ​gifted​ ​custom​ ​copper​ ​coasters​ ​featuring​ ​a​ ​message​ ​of​ ​their​ ​choice​
Attendees​ ​were​ ​gifted​ ​custom​ ​copper​ ​coasters​ ​featuring​ ​a​ ​message​ ​of​ ​their​ ​choice​ ​-​ ​the​ ​perfect momento!



​Pitch Distilled lDetroit​ ​winner​ ​captured​ ​the​ ​crowd’s​ ​attention.​ ​Congrats​ ​again,​ ​Seraph Biosciences!
The​ ​inspiring​ ​Detroit​ ​winner​ ​captured​ ​the​ ​crowd’s​ ​attention.​ ​Congrats​ ​again,​ ​Seraph Biosciences!



pitch distilled Detroit Partygoers​ ​showed​ ​off​ ​their​ ​custom​ ​cocktails​ ​and​ ​smiled​ ​for​ ​the​ ​camera.
Partygoers​ ​showed​ ​off​ ​their​ ​custom​ ​cocktails​ ​and​ ​smiled​ ​for​ ​the​ ​camera.



pitch distilled Detroit guests​ ​learned​ ​how​ ​to​ ​mix​ ​their​ ​own​ ​Gentleman​ ​Jack​ ​Whiskey​ ​Sling​
Guests​ ​learned​ ​how​ ​to​ ​mix​ ​their​ ​own​ ​Gentleman​ ​Jack​ ​Whiskey​ ​Sling​ ​by​ ​an​ ​on-site​ ​mixologist.



360-degree​ ​VR​ ​experience​ ​of​ ​Jack​ ​Daniel’s​ ​distillery​ ​in Lynchburg,​ ​TN​
Event​ ​guest​ ​enjoying​ ​an​ ​immersive​ ​360-degree​ ​VR​ ​experience​ ​of​ ​Jack​ ​Daniel’s​ ​distillery​ ​in Lynchburg,​ ​TN​ ​in​ ​celebration​ ​of​ ​its​ ​150th​ ​anniversary.



Jim​ ​and​ ​Charles​ ​Shanley​ ​celebrate​ ​Seraph​ ​Biosciences’​ ​win.
Jim​ ​and​ ​Charles​ ​Shanley​ ​celebrate​ ​Seraph​ ​Biosciences’​ ​win.