THE EXTRA BLESSING
There are lots of things that make Jack Daniel's different. A black label. A square bottle. But probably the biggest thing that makes our whiskey unlike any other is the fact that every drop passes through ten feet of sugar maple charcoal before it sees the inside of a barrel. Now, some folks call this the Lincoln County Process, but around Lynchburg, TN, that name might be met with a confused stare. To the locals, it's simply the "extra blessing."