“Every day we make it, we’ll make it the best we can.” Mr. Jack’s motto isn’t just about whiskey-making, it’s about doing everything the best way possible, including protecting the environment and being a good steward of our community. And for a brand that built its distillery around a Cave Spring water source, protecting our environment and resources has always been a priority.
On this episode of Around the Barrel, Master Distiller Jeff Arnett and our host Lucas Hendrickson dive into the many sustainability efforts Jack Daniel’s has taken not only in the past few years, but the past century.
By repurposing barrels, supplying spent mash to local farmers, and more, the Jack Daniel Distillery reuses and recycles almost every aspect of the whiskey-making process, sending nearly zero waste to landfills. We also use wood waste from nearby mills to produce 73% of all energy across the distillery, reducing our dependence on non-renewable fossil fuels.
As Master Distiller, Jeff makes many decisions every day that will affect the future of Jack Daniel’s, and he takes this stewardship seriously. Join us for this conversation to learn more about what sustainability means to Jeff and Jack Daniel’s and what lies ahead for the brand.
Visit Brown-Forman.com for more information on environmental sustainability.
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