No, you won’t be taking to the air, but you will enjoy a special flight in the Jack Daniel’s Hollow. Let one of our seasoned storytellers guide you through Mr. Jack’s distillery and old-time Tennessee whiskey-making process. Then, finish your trip with a memorable stop at our historic Barrel House 1-14. Here, you’ll linger over and sip five of our most popular whiskeys and liqueurs.


Must be 21 to make an online reservation.




  • Tour duration: 1 hour, 30 minutes (sampling time included)
  • $30 Adults (must be 18+ to tour)
  • Must bring valid photo ID: 18+ may take tour; only 21+ may sample
  • Sales tax included in fee
  • Military (18+) and Senior (65+) discount applicable with ID
  • Tours offered Monday-Saturday 9:30AM to 4:30PM CST and Sunday 11AM to 4:30PM CST
  • For those 21+ the tour includes a sample of 5 Jack Daniel whiskeys: Jack Daniel's Tennessee Whiskey, Jack Daniel's Tennessee Fire, Jack Daniel's Tennessee Honey, Gentleman Jack and Jack Daniel's Rye
  • Closed on Thanksgiving, Christmas Eve, Christmas, New Year's Day, Easter Sunday


For groups of 25 or more, please call a representative at 931-759-6357


Questions about the tour? Read our Tour FAQs


Tour cancellation policy and terms & conditions