OLD NO. 7
Charcoal mellowed. Drop by drop.
Jack believed that life was too precious not to drink every damn drop of it. It’s why he charcoal mellowed each one of ‘em to be perfect.
At Jack Daniel’s we’ll always make more whiskey, but we can’t make more moments. We only get one shot at this crazy ride, so make it count.
old no. 7
gold no. 27