Charcoal Mellowed. Drop by Drop.

Mellowed drop by drop through 10-feet of sugar maple charcoal, then matured in handcrafted barrels of our own making. And our Tennessee Whiskey doesn’t follow a calendar. It’s only ready when our tasters say it is. We judge it by the way it looks. By its aroma. And of course, by the way it tastes. It’s how Jack Daniel himself did it over a century ago. And how we still do it today.

CHARCOAL MELLOWED
MATURED IN OUR OWN HANDCRAFTED BARRELS
BALANCE OF SWEET AND OAKY FLAVOR
Bring home a bottle of Old No. 7
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Have it Jack's Way

 

ON THE ROCKS

 

WITH GREAT MUSIC

 

IN GREAT COMPANY

Jack & Cola

Jack and Cola

In 1907, Dr. Lyman Kelber of the Bureau of Chemistry and Soils was dispatched to the southern United States. It was here that he found that a proprietor of a soda fountain located near a military base that was serving cola to soldiers…who then mixed it with Jack. Dr. Kelber’s report on this exceptional use of soda was the first documented mention of Jack & Cola. Don’t hold your breath waiting for the last.

Jack and Cola