Jack Daniel’s Tennessee Honey

Art, Beats & Lyrics Artist Call Contest

2020 Official Rules


NO PURCHASE NECESSARY.  You must be at least 21 years of age and a legal resident of the U.S.  Contest void wherever prohibited or restricted by law. 


CONTEST PERIOD: The “Artist Call” Contest starts on September 8, 2020 at 8:00 a.m. ET and ends on October 6, 2020 at 11:59 p.m. ET (the “Contest Entry Period”). 


ELIGIBILITY:  The Jack Daniel’s Tennessee Honey Art, Beats & Lyrics Artist Call Contest (“Contest”) is only open to individuals who have created original artwork (in which they own 100% of the rights). Entrants must be 21 years old or older at the time of submission to enter. Brown-Forman, prize providers, fulfillment, retail and wholesale beverage alcohol retail or wholesale permit holders, their agents and suppliers, as well as the immediate family (spouse, parents, siblings and children) and household members of each are not eligible to participate. In the event of a dispute as to the identity of an entrant, the authorized account holder of the account will be deemed to be the entrant. Contest Entities may request any potential winner to provide proof that such person is the winner. All potential winners are subject to verification before any prize will be awarded. Subject to all applicable federal, state, and local laws and regulations. Void where prohibited. Participation constitutes entrant’s full and unconditional agreement to these Official Rules and Contest Entities’ decisions, which are final and binding in all matters related to the Contest. Winning a prize is contingent upon fulfilling all requirements set forth herein.




Go to www.JackHoneyABL.com during the Contest Entry Period, follow all instructions, complete and submit the entry form. Entrants will be prompted to provide information as well as agree to the Rules and Regulations before they can proceed with entry into the Contest. You must provide all of the information requested on the contest entry form, including an upload of your original artwork files and contact information of the artist (Entrant). Submitted original artwork must have been created by the entrant. The upload of original artwork and entry of contact information combined are the “Submission Entry”.  Limit one Submission Entry per person.




By submitting a Submission Entry into this Contest, each entrant warrants and represents that the entrant owns all rights to the Submission Entry he/she is entering, including, without limitation, the artwork contained in each entry. Each entrant further warrants and represents that the entrant has obtained permission from each person who may appear in the Submission Entry to grant the rights to the Contest Entities described in these Rules and Regulations, and will submit copies of such permissions to the Contest Entities upon request and that any person who may appear in the Submission Entry are of legal drinking age. By submitting a Submission Entry, you warrant that the data submitted is truthful and accurate and does not harm the interest and right of any third party.


Only Submission Entries received during the Contest Entry Period and which are otherwise fully compliant with these Official Rules are "Valid Entries.” Artwork content should focus on mature subjects and should be tasteful in the opinion of Sponsor. We reserve the right to disqualify submissions that in the opinion of the Sponsor is not mature or not in good taste, including, but not limited to degrading, violent, depicts illegal acts, obscene or  accepted standards of decency in the sole opinion of Sponsor. By participating, participants are providing information to the Contest Entities. The information consumers provide will only be used for participation in the Jack Daniel’s Tennessee Honey Art, Beats & Lyrics Artist Call Contest and for any future communications, should you opt in.


During and after the Contest Period, qualifying Submission Entries may be posted onto the www.JackHoneyABL.com page and/or the Contest Entities’ and/or Third Party Partners’ social media channels for viewing by the general public, at the Contest Entities’ sole discretion.  Contest Entities shall have the right to immediately remove any and all Submission Entries that violate the rules, and/or in the sole direction of the Contest Entities should be removed for any reason.  As conditions of entry into this Contest, and submitting a Submission Entry, each Entrant:


1. Acknowledges and agrees that the Contest Entities may exploit, edit, modify, display and distribute the Submission and all elements of such Submission Entry, including, without limitation, the names and likenesses of any persons or locations embodied therein, in any and all media now known or not currently known, throughout the world in perpetuity without compensation, permission or notification to entrant or any third party;


2. Warrants and represents that entrant’s Submission Entry is original to the entrant and has been legally obtained and created, does not infringe the intellectual property, privacy or publicity rights or any other legal or moral rights of any third party, or violate applicable laws or regulations;


3. Warrants and represents that entrant’s Submission Entry does not contain any unlicensed images;


4.  Agrees to conduct him/herself with due regard to public conventions and morals, and shall not do or commit any act that would tend to prejudice the Contest Entities during the Contest Entry Period and for up to one (1) year following acceptance of the prize; and


5.  Represents and warrants that the presenter (entrant) has authority to represent his/her idea on behalf of self and/or group/company.


In the event an entrant cannot provide all required releases, Contest Entities reserve the right, in their sole discretion, to disqualify the applicable Submission, or seek to secure the releases and clearances for Contest Entities’ benefit, or allow the applicable Submission to remain.




After the close of the Contest Entry Period, all eligible entries will be judged by the Contest Entities and third-party partner, Cult Creative, based on the below criteria (“Criteria”):


Visual Appeal
Subject Matter

The Criteria are to be applied in the sole discretion of the Contest Entities and the individual judges. Judges will determine the Finalist Artwork Submissions. There will be no more than three (3) Finalist Artwork Submissions. Finalist Artwork Submissions will be uploaded to the Jack Honey website for public viewing, however there will be no consumer voting period.


A panel of judges will review the Finalist Artwork Submissions and select the Winning Submission based on 

Visual Appeal 70%

Subject Matter 30%

Judging will be conducted/concluded on or about October 9, 2020 and winner will be notified via email or telephone by October 23, 2020. You must age verify prior to submission. If you do not verify your age prior to submission you will forfeit the entry/prize and an alternate winner may be selected.   




The Grand Prize Winner will have the opportunity to create an original art wall for the Jack Daniel’s Tennessee Honey Art, Beats & Lyrics 2021 Tour.  The Winner will receive a trip to Atlanta, Georgia to create the art wall. Dates of travel are TBD but planned for November 2020.  Grand Prize Trip includes round trip coach class airfare for winner from major airport closest to winner’s home to Atlanta, Georgia, three (3) nights hotel accommodation (single occupancy), winner will also receive a $2,000.00 (Two Thousand dollar) cash prize in the form of a check for usage on art supplies, meals and local transportation. (Prize ARV $3,000.) If Potential Winner cannot attend on the dates specified, he/she must forfeit the Prize and an alternate winner may be selected.




Beverage alcohol is not a part of any of the contest prize. Receipt of the Prizes may incur a tax liability and Winner is advised to seek their own financial advice prior to accepting the prize. The Contest Entities will furnish an Internal Revenue Service Form 1099 to the Winner for the actual retail value of the prize for the tax year in which the prize was accepted. The Winner is responsible for all federal, state, and local taxes (including income and withholding taxes) and all other costs associated with the prize acceptance and use. Prize money is expressed as a gross figure. The Contest Entities may be required to deduct any withholding tax from this amount, depending on the tax residency of the recipient. All expenses including, without limitation, taxes and incidental expenses not specifically mentioned in these Rules and Regulations (including without limitation, in the case of the Winner, transportation in Atlanta and between Winner’s home and train station or airport, incidental charges, meals and gratuities) shall be the responsibility of the recipient of the prize. 


Prize must be taken as offered. The Winner must have all necessary identification and/or travel documents (e.g. a valid Passport or Identification card, etc.) required for travel. Travel date windows will be selected by the Contest Entities in its sole discretion. Travel blackout dates may apply. Exact travel arrangements are subject to availability at the time of inquiry and are subject to change. The Winner must agree to departure and return dates as specified by the Contest Entities or prize will be forfeited. Travel arrangements will be determined by the Contest Entities. The Contest Entities are not responsible for and assume no liability for cancellation or unavailability of specific flights or hotels. Once travel is booked, no changes or cancellations will be accepted. Other restrictions may apply. The prizes cannot be redeemed for cash value, cannot be used in conjunction with any other promotion and cannot be transferred. No substitution or transfer of prizes is permitted. 


Potential winner will be notified by the Contest Entities by email or phone by October 23, 2020. The Contest Entities will make three (3) attempts, to contact the potential prize winner via such method(s). Potential prize winner will have three (3) calendar days from the time of the first notification attempt to respond to the Contest Entities or the Contest Entities may disqualify that person and notify an alternate potential winner. The alternative potential winner will be notified in the same manner as stated above and be subject to a different timeline to respond. Unclaimed prize may not be awarded.


The potential winner will be required to submit an Affidavit of Eligibility / Release of Liability / Publicity Release / Prize Acceptance Form (collectively, the "Affidavit"). The Affidavit must be signed and returned to the Contest Entities. If any potential winner is found to be ineligible, or if he/she has not complied with these Rules and Regulations or declines the prize for any reason prior to award, such potential winner may be disqualified and an alternate potential winner may be selected as described above. Winners agree that their online name, first and last name or any part thereof, photographs or videos of them, and their city/town/village of residency uploaded when entering the Competition, may be used to announce the winner and for publication, advertising and promotional purposes. Entrants hereby waive, release, and agree to hold the Contest Entities harmless against any and all claims based on privacy, publicity, defamation, misappropriation, intellectual property or other claims for any use of their entries or information about them.


By accepting his or her prize, the winner: (a) releases Brown-Forman/Jack Daniel’s and licensed alcohol wholesalers and retailers from any all liability claims, action or proceedings arising out of or for injuries or damages sustained while involved in a promotion activity or connection with the use of the prizes; as well as (b) consents to the use by Brown-Forman for promotional purposes in connection with this promotion, of his or her name and/or likeness and/or voice without further compensation.  




Content and Originality: Each artwork entry must be the original work of the Entrant, and must not include any material subject to a third-party’s copyright protection 


No Names and Likeness without Permission: Artwork entry must not use any individual’s name, in whole or in part, refer to public figures, contain materials embodying the names, likenesses, or other identifying elements of any entity and/or person, living or dead, without permission. 


Any failure to meet the above Requirements and Clearances may result in disqualification. Eligible artwork entries may be disqualified in the sole discretion of the Contest Entities, at any time if it is discovered/determined that the artwork entry is not eligible.


GRANT OF RIGHTS:  Each Entrant submitting artwork entry into the Contest irrevocably assigns and transfers all rights, title and interest in the Entry to the Contest Entities, including, without limitation, all copyrights, and irrevocably waives any and all so-called moral rights that he or she may have therein, including, without limitation, any and all attribution and integrity rights.


RELEASE OF LIABILITY:  Entrants, by participating, agree that Brown-Forman, Jack Daniel’s® Tennessee Honey™, and all of their respective parents, affiliates, subsidiaries, prize suppliers and advertising and promotion agencies and all of their respective officers, directors, employees, representatives and agents (collectively, “Released Parties”) will have no liability whatsoever for, and shall be held harmless by Entrants against, any liability, for any injuries, losses or damages of any kind, including, without limitation, death, to persons, or property resulting in whole or in part, directly or indirectly, from acceptance, possession, misuse or use of any prize or participation in any promotion.


For a list of the Prize winners, please send a self-addressed envelope to Red Moon Marketing, Attn: Jack Honey AB&L Artist Call 2020 Winners’ List, 7804 Fairview Road, Box 309, Charlotte, NC 28226


Sponsor:  Brown-Forman Beverages


Fulfillment: Red Moon


Sponsor and Fulfillment are collectively referred to herein as “Contest Entities”.


Please Drink Responsibly.


Jack Daniel’s Tennessee Honey is a registered trademark of Jack Daniel’s Properties, Inc. © 2020 Jack Daniel’s. Whiskey Specialty, 35% alc. by vol. (70 proof) Produced and bottled by JACK DANIEL DISTILLERY, Lynchburg, TN.


To find out more about responsible consumption, visit Responsibility.org and OurThinkingAboutDrinking.com. All other trademarks and trade names are properties of their respective owners.