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Jack Fire Pride

Jack Fire and Pride go together like cinnamon and whiskey.

Jack Daniel’s Tennessee Fire is dedicated to supporting the LGBTQ community year-round through representation in media we produce, nurturing a diverse and inclusive business, and partnerships and donations to GLAAD.

Flavors of Pride

Jack Daniel’s Country Cocktails celebrated the community’s diversity and individuality with a first-ever projection mapping showtruck that exhibited an interactive art project for individuals to participate and contribute.

Smooth Like Jack with a Fiery Finish

Our Tennessee Fire blends warm cinnamon liqueur with the bold character of Jack Daniel’s Old No. 7 for a classic spirit with a surprisingly smooth finish.