Tune into this four-episode series that blends the irreverence of drag shows with the intimacy of mukbang. 


Patrick Starrr, Eugene Lee Yang, Laganja Estranja, and Gia Gunn serve up a virtual dining experience filled with fierce looks, hot takes, and Jack Daniel’s Tennessee Fire.

Ep 1: Patrick Starrr

In this premiere mukbang, Southern comfort food is on the menu as Patrick dips into his early inspirations from drag queens. Meanwhile, the fried chicken dips into some hot sauce for a summery Jack Daniel’s Tennessee Fire cocktail pairing.


In support of: Equality Florida, GaYBOR District Coalition, LGBTIQ Center Orlando, South Florida Pride Collective



Ep 2: Eugene Lee Yang

While going all out on a spread of all-red foods, Eugene Lee Yang shares anecdotes about his identity, career, and Pride as his anime stepmom alter ego.


In support of: Boston Pride, Philly Pride, Provincetown LGBTQ Welcome Center, Virginia Pride.



Ep 3: Laganja Estranja

Drag queen brunch and mukbang aren't the only things Laganja is mixing. With a shaken Jack Daniel’s Tennessee Fire cocktail in hand, Laganja brings fun and games to the table in this episode.


In support of: Kansas City Pride Fest, New Orleans LGBT Hospitality Alliance, Portland Pride Waterfront Festival & Parade, Three Dollar Bill Cinema.



Ep 4: Gia Gunn

Enjoy a date with Gia at an exclusive sushi restaurant (located in her very own living room) as she serves fiery mukbang realness in this final episode.


In support of: Charleston Pride, LGBT Detroit, Trans Lifeline, Trans Wellness Center.




With bars, clubs and event spaces shuttered in the wake of the pandemic, drag queens and other self-employed entertainers who earn their livelihoods from performing at these venues have faced unprecedented financial hardship.


Jack Daniel’s Tennessee Fire has partnered with GLAAD and various local nonprofits across the country to give extra support to the LGBTQ+ community during this tough time.

Smooth like Jack with a fiery finish

Sometimes, mixing fire and whiskey is a good thing. Our Tennessee Fire blends warm cinnamon liqueur with the bold character of Jack Daniel’s Old No. 7 for a classic spirit with a surprisingly smooth finish.