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Jack Fire Pride

Jack Fire and Pride go together like cinnamon and whiskey.

Jack Daniel’s Tennessee Fire is dedicated to supporting the LGBTQ community year-round through representation in media we produce, nurturing a diverse and inclusive business, and partnerships and donations to GLAAD.

Drag Queen Summer Glamp

In Jack Fire’s first-ever reality series, RuPaul’s Drag Race alums BeBe Zahara Benet, Manila Luzon, and Trinity the Tuck put the ‘glam’ in glamping at the Jack Daniel Distillery in Lynchburg, Tennessee.


Drag Queen Mukbang

In this original series, LGBTQ icons Patrick Starrr, Eugene Lee Yang, Laganja Estranja, and Gia Gunn serve up a virtual dining experience filled with food, Jack Daniel's Tennessee Fire, laughs, and all kinds of fabulousness.


Flavors of Pride

Jack Daniel’s Country Cocktails celebrated the community’s diversity and individuality with a first-ever projection mapping showtruck that exhibited an interactive art project for individuals to participate and contribute.

Smooth Like Jack with a Fiery Finish

Our Tennessee Fire blends warm cinnamon liqueur with the bold character of Jack Daniel’s Old No. 7 for a classic spirit with a surprisingly smooth finish.