Jack On Tour

Jack & Music On Tour

Jack Daniel’s is just about as close to the music as you can get, without actually making the music. Artists and fans alike across rock, rap, reggaeton, and more have proudly carried Jack onstage, backstage, and front of stage for decades.


Over the years, we’ve been there for some great musical moments, and now we want to bring our friends along with us. We are hitting the road again this year, visiting some of the biggest music shows in the country, like Bonnaroo, Lollapalooza, Vibra Urbana, and many more. If you happen to attend one of these music events, swing by our Jack Daniel’s spot for a distillery experience, refreshing cocktail, or simply to say hello. We're always glad to see our friends.

Battle of the Bar Bands

It’s been said that “somewhere between Nashville, the home of country music, and Memphis, the home of Rock ‘n’ Roll, lies Lynchburg, Tennessee, the home of Jack Daniel’s whiskey – the undisputed spirit of both musical traditions.” To keep those deep connections alive and to continue supporting new generations of musical artists, Jack Daniel’s and iHeartRadio partnered to create the Battle of the Bar Bands. If you know anyone who's bar band deserves a little love, send them our way. Jack always enjoys celebrating music, at all levels. 

Jack Presenta

Jack Presenta

Jack Daniel’s Presenta features musical moments created for Latin music enthusiasts that take place in select cities across the US. These collaborations are brought to life through private events with special “rock the mic” performances from national and international acts.


Through a unique expansion of Rolling Stone’s iconic Musicians on Musicians series, Jack Presenta is giving a new look into the craft of different Latin artists. Stay tuned as both brands travel to Miami, Los Angeles, and New York City, elevating the voices of today's Latin artists and bringing them directly to their fans. 

Our Partner

Sweet Relief Musician's Fund

Jack Daniel's Sweet Relief

As you know, music needs Jack and Jack needs music. This is why we have partnered with Sweet Relief Musician's Fund to promote musician's needs, especially when they cannot be met. Sweet Relief Musicians Fund is a 501(c)(3) nonprofit charity that for the past 24 years has been offering vital assistance to professional musicians and music industry workers in need. For more information and/or to donate to the cause, please click the button below. 

Jack Daniel's Tennessee Whiskey

Jack Daniel's Tennessee Whiskey

Mellowed drop by drop through 10-feet of sugar maple charcoal, then matured in handcrafted barrels of our own making. And our Tennessee Whiskey doesn’t follow a calendar. It’s only ready when our tasters say it is. We judge it by the way it looks. By its aroma. And of course, by the way it tastes. It’s how Jack Daniel himself did it over a century ago. And how we still do it today.

Jack Daniel's Tennessee Whiskey