Starting August 1st , Jack Daniel's New Beginnings. Make It Count, Black small business grant competition is back for a third cycle with $40,000 in business grants for entrepreneurs in the Washington D.C., Philadelphia PA, and Richmond VA areas! This year, Jack Daniel’s Tennessee Whiskey is continuing to help Black entrepreneurs spark NEW BEGINNINGS by providing $10,000 for 1 st place and $5,000 for 2nd place awardees in Philadelphia and Washington DC, with $10,000 1st place awarded in Richmond. Enter soon and Make It Count! Entries close August 31st.

Before we get started

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Please fill out the application below to be considered for the grant. FIELDS MARKED WITH AN ASTERISK (*) INDICATES A REQUIRED FIELD.
Date of Birth

Please submit a 500-minimum word summary, in the essay section below, explaining where your business has the greatest need and how the grant will fulfill that need.

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Join us at the Jack Daniel’s New Beginnings: Make It Count $40,000 grant competition networking event! Let’s build your network, pose for complimentary, professional headshots, and most importantly, learn about the grant. In attendance we will have business experts, dropping gems on how to craft a winning pitch. Get a leg up on the competition and Make It Count! 

Philadelphia Events


August 18th, 6pm-8pm


August 23rd, 6pm-8pm

D.C. Events


August 18th, 6pm–8pm


August 25th, 6pm–8pm

Richmond Events


August 22nd, 6:30pm–8:30pm