A Square Bottle For a Square Shooter
A Square Bottle For a Square Shooter
Can you imagine Old No. 7 in anything other than our familiar square bottle? Well, it actually took quite a bit of convincing to get Mr. Jack to consider putting his whiskey in a bottle at all.
Back in Jack's day, whiskey was sold by the barrel or in earthenware jugs. If a shop owner wanted to sell it in bottles, they’d fill them themselves. For folks buying whiskey, there was no way to tell if a bottle had additives like extra water or if it even contained the brand of whiskey they were paying for. r . It was. Jack's nephew, Lem Motlow who pointed out that bottling their whiskey right there in the Hollow would be the best way to ensure customers got the smooth-sippin' Tennessee whiskey they wanted..
Jack agreed which led to him choosing just what kind of bottle would be best for his whiskey. As the story goes, a local glass salesman wore out his shoes and his patience going back and forth with samples that a stubborn Jack rejected out of hand. It seems that Jack was just as particular about bottles as he was about crafting whiskey.
Finally, the salesman showed Jack the only bottle he had left - a square one. And after thinking it over for a moment, Jack remarked with a smile, "A square bottle for a square shooter." And so, in 1895, the Jack Daniel Distillery began bottling its whiskey in the distinctive square bottle. Old No. 7 has been in a square bottle ever since – temporarily, at least. As you’ve probably found yourself, a good whiskey tends not to stay in the bottle for long.
Become A Friend Of Jack
Since 1866 Jack Daniel’s has been making friends all over the world. We would like to invite you to become a friend of Jack too.
