Our Folks don't just make Jack. They Also Protect it.

Proud to support the National Volunteer Fire Council

Every bottle of Jack Fire helps us support the National Volunteer Fire Council, which assists America’s volunteer firefighters. Learn more about our $75,000 donation to the NVFC in support of all their great work.

The Jack Daniel's Fire Department

When it comes to making whiskey, we’ve always cared enough to handle every step of it ourselves. Likewise, when it comes to protecting our whiskey, we figure the safest hands are our own. Those of our volunteer firefighters, to be exact. 

Smooth like Jack with a Fiery Finish

Get to know our Tennessee Fire and explore red-hot recipes.