WHEN FIRE STRIKES, JACK FIRE FIGHTS BACK
In 1930, a fire brought the Jack Daniel Distillery to the brink of destruction. But thanks to the heroic efforts of Lynchburg’s local bucket brigade, the blaze was contained, and our distillery saved. They’ve always had our backs. Now, we’re showing firefighters everywhere that we’ll always have theirs with our Rise From the Fire program. Join Jack Fire’s celebration of the brave men and women who help their communities rise up and rebuild.
NATIONWIDE BENEFIT CONCERT SERIES
Jack Daniel’s Tennessee Fire and iHeart Radio are proud to support firefighters and communities affected by fire with Rise From the Fire, a nationwide concert series featuring exclusive performances from surprise headliners.