Book A Tour
Book A Tour
Explore the rich heritage and craftsmanship of Jack Daniel's by selecting one of our unique tour options. Before you visit, we recommend you read through our Tour FAQs to ensure you have all the necessary information. Should you have any questions, feel free to call us at (931) 759-6357. Please take a moment to review our Distillery Tours Cancellation Policy & Terms and Conditions to understand our guidelines and procedures. We look forward to welcoming you to the Jack Daniel's Distillery.
Jack Daniel Distillery Tour
Want to walk the hallowed hollow and learn something about Mr. Jack’s Distillery? See firsthand how Tennessee whiskey is carefully crafted, all while learning more about our founder – Mr. Jack. You’ll be treated to a story-filled, guided walk through our historic distillery, concluding with a taste of six different Jack Daniel Tennessee Whiskey samples.
- Under 21 permitted
- Military Discount Available
- Whiskey Sampling: Assorted Jack Daniel's Whiskeys
- Lunch at Miss Mary Bobo’s Restaurant - Book Separately
- For larger groups please contact us at (931)-759-6224

All About The Barrel Tour
Dive into the soul of our whiskey in this exclusive tour, where we explore the vital role of the barrel in imparting color and flavor. Discover how these unique vessels shape the exceptional taste of our whiskeys.
- Whiskey Sampling: Single Barrel Whiskeys
- Must be 21+, valid photo ID required
- Offered Fridays, Saturdays, & Sundays at 10:55AM & 2:55PM CST
- Sales tax included in fee
- Commemorative Souvenirs
- Lunch at Miss Mary Bobo’s Restaurant - Book Separately
- For larger groups please contact us at (931)-759-6224
- Closed on New Year's Eve, New Year's Day, Martin Luther King Jr Day, Easter Sunday, Thanksgiving, Christmas Eve, and Christmas Day

A Day at Jack
Immerse yourself in the rich history of Jack Daniel's with a guided distillery tour and a tasting of our iconic whiskey. This experience also includes a Southern family-style lunch at the historic Miss Mary Bobo's Restaurant, a Lynchburg tradition since 1908. You will enjoy a guided stroll through the charming town of Lynchburg, gaining insight into its history and local culture. This exclusive experience also includes a selection of special gifts to commemorate your visit: a souvenir tour picture in a custom wood barrel frame, locally sourced chocolates, a gift from Miss Mary Bobo's, and a seasonal Jack-inspired drink to enjoy during your tour.
- Distillery Tour & Whiskey Sampling (Assorted Jack Daniel’s Whiskeys)
- Lunch at Miss Mary Bobo’s
- History of Lynchburg with a stroll through town
- Gifts, Chocolates and a Seasonal Jack Drink
- Must be 21+, Valid photo ID required
- Sales tax included in fee
- Limited availability, offered once daily with a maximum of 8 guests
- Closed on New Year's Eve, New Year's Day, Martin Luther King Jr Day, Easter
- Sunday,Thanksgiving, Christmas Eve, and Christmas Day
- Available Sundays, only in December

Bonded Tour
Join us as we explore the production and creation of our new bonded whiskeys; Jack Daniel’s Bonded, Jack Daniel's Bonded Rye, and Triple Mash.
- Offered Monday - Friday 10:05AM & 2:05PM Central
- All tour participants must be 21+ with valid photo ID
- Sales tax and fees included
- Whiskey Sampling: Jack Daniel Bonded Expressions
- Commemorative Souvenirs
- Lunch at Miss Mary Bobo’s Restaurant - Book Separately
- Closed on New Year's Eve, New Year's Day, Martin Luther King Jr Day, Easter Sunday, Thanksgiving, Christmas Eve, and Christmas Day.
HOURS
Visitor Center Open Monday - Sunday 9am - 5pm CST
White Rabbit Bottle Shop Open Monday - Saturday 9am - 5pm CST
Sunday 10am - 5pm CST
The Visitor Center is closed the following days:
- New Year’s Eve
- New Year’s Day
- Martin Luther King Jr Day
- Easter Sunday
- Thanksgiving Day
- Christmas Eve
- Christmas Day
LOCATION
Jack Daniel Distillery Visitor Center, 133 Lynchburg Highway, Lynchburg, TN 37352