Share Our Tradition And Help Us Send Troops Home For The Holidays


Since 2011, it has been our holiday tradition here at the Jack Daniel Distillery to raise a special Barrel Tree. We light it surrounded by family and friends as a way of celebrating the start of the season and of recognizing that it isn’t what’s under the tree, as much as who is around it, that is important. This year, we've teamed up with ASYMCA so that you could have a chance to win a barrel.


Bid and Show your Support


In addition to our Barrel Tree here in Lynchburg, Tennessee, we’ll also be raising trees in Chicago, Dallas, Milwaukee, and Nashville. The ASYMCA will be auctioning off the top barrel from each of these trees to benefit Operation Ride Home, a program we began to help junior-enlisted members and their families connect during this special time of year.


Since 2011, Operation Ride Home has assisted 7,323 service members and their families to travel from their bases to homes across the country. Troops from every branch of service have been assisted and traveled locations around the US.


We hope you’ll consider helping Jack Daniel’s and the ASYMCA send our troops home for the holidays by placing a bid on one of these barrels below.



Lynchburg           Nashville          Chicago          Dallas           Milwaukee


Terms & Conditions apply.