Cave Spring Hollow

Our Tennessee Whiskey starts with a song.


Countless tours of Lynchburg’s Cave Spring Hollow—where every drop of Jack Daniel’s Tennessee Whiskey still begins to this day—have been met with reports of a mysterious, whistle-like sound emanating from the cavern’s shadowy depths.


Locals will tell you that the musical breeze of cool air passing through our hallowed Hollow has been whistlin’ without pause since the dawn of time. Reputable geologists call its signature sound a naturally occurring phenomenon, easily explained by basic wind tunnel physics. 


Jack Daniel's statue in front of cave spring


But stand at the mouth of the cave between that jagged cleft in the landscape and you could swear you hear a voice. A song, even.


It’s said that Jack was drawn to Cave Spring Hollow because it had the same special feeling to it that he felt was in his whiskey—the lush foliage, the mossy cliffs, and that sweet Cave Spring song. It was a harmony he had to bottle for the world to hear. Maybe the Cave Spring’s inherent musicality explains why many of music’s greats have long enjoyed keeping a bottle on Jack Daniel’s on stage. 


And why every sip feels like a front row seat.