On the day of your visit, this experience my be modified to accommodate Covid-19 concerns.


No, you won’t be taking to the air, but you will enjoy a special flight in the Jack Daniel’s Hollow. Let one of our seasoned storytellers guide you through Mr. Jack’s distillery and old-time Tennessee whiskey-making process. Then, finish your trip with a memorable stop at our historic Barrel House 1-14. Here, you’ll linger over and sip five of our most popular whiskeys and liqueurs.


Must be 21 to make an online reservation.




  • Tour duration: 1 hour, 30 minutes (sampling time included)
  • $30 Adults (must be 21+ to tour)
  • Must bring valid photo ID
  • Sales tax included in fee
  • Military and Senior (65+) discount applicable with ID
  • Tours offered Monday-Saturday 9:30AM to 4:30PM CST and Sunday 11AM to 4:30PM CST
  • The tour includes a sample of 5 Jack Daniel whiskeys: Jack Daniel's Tennessee Whiskey, Jack Daniel's Tennessee Fire, Jack Daniel's Tennessee Honey, Gentleman Jack and Jack Daniel's Rye
  • Closed on Thanksgiving, Christmas Eve, Christmas, New Year's Eve, New Year's Day, Martin Luther King Day, Easter Sunday
  • Limited to 10 guests per tour


For questions call a representative at 931-759-6357.


Questions about the tour? Read our Tour FAQs


Tour cancellation policy and terms & conditions