Episode 14 : What's a Tennessee Squire?
Jack Daniel’s Tennessee Squire Association dates back to February 1956 when it was formed as a short-term solution to an unexpected whiskey shortage at the distillery. Following World War II, the demand for Jack Daniel’s whiskey was higher than production could keep up with, and the sales team searched for a way to keep customers around the country happy while supplies were low. Many loyal fans wrote to the distillery to tell of their challenges in getting their beloved Tennessee whiskey. The distillery responded to each fan with a personalized note and a plot of land, a square foot of unrecorded property at the Jack Daniel Distillery, making them part owners, or Squires, and the first members inducted into the Tennessee Squire Association.