Episode 38 - Chasing Whiskey: Greg Olliver, the director of Jack Daniel’s documentary


The story of Jack Daniel’s Tennessee Whiskey has been told for years, but for the first time, it will be told through film. Chasing Whiskey: The Untold Story of Jack Daniel’s, directed by Greg Olliver, is available to stream beginning April 9. On this episode of Around the Barrel, Greg shares his experience chasing Jack Daniel’s around the globe.


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Jack Daniel’s Tennessee Whiskey is sold in over 170 countries across the world, but every drop starts in Lynchburg, Tennessee. Chasing Whiskey: The Untold Story of Jack Daniel’s, directed by Greg Olliver, follows a case of Old No. 7 through its journey from Lynchburg to a remote part of the Australian outback and hears from friends and fans of Jack along the way.

Writer, producer and director Greg Olliver has been in the film industry for more than 20 years creating documentaries to tell honest, compelling stories about iconic musicians, war heroes, major brands and everything in between for feature documentaries, narrative films and short-form branded content work.


On this episode, Greg sits down with host Lucas Hendrickson to share some of his favorite experiences from filming Chasing Whiskey, what audiences can expect to see, and the many things he learned about America’s favorite Tennessee whiskey.

From Sinatra to the Stones, Animal House to The Shining, Greg examined Jack Daniel’s from many different perspectives – history, branding, manufacturing, pop culture and international influence. In a 57,000-mile journey across 5 countries and 17 time zones, Greg truly experienced the essence of Jack Daniel’s.

Chasing Whiskey: The Untold Story of Jack Daniel’s is available to stream now on Amazon Prime, iTunes, Apple TV, Google Play and YouTube other platforms to follow, such as VUDU, Comcast Xfinity, Dish Network and DirecTV, in the coming weeks.  Learn more about the documentary by visiting chasingwhiskey.com.

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