
Innovation Tasting
Innovation Tasting
This exclusive tasting experience begins with a short walk to one of our premiere tastings areas located on our historic property. Here you will taste and learn about 5 unique and flavorful expressions from our limited release series.
As Jack Daniels is focused on innovating our whiskey offerings, creating brands that are imparted with new flavors and great aromas, we invite you to share these expressions with us. This tasting experience will feature samples from both our past and current innovation lines the Tennessee Taster Series, Distillery Series or from recent special releases.
- Guests must be 21 years or older to participate in this experience
- Sales tax and fees included
- Must bring valid, photo ID, only 21+ may sample
- Closed on New Year's Eve, New Year's Day, Martin Luther King Jr Day, Easter Sunday, Thanksgiving, Christmas Eve, and Christmas Day
- Only offered Sat and Sundays at 11:05 AM and 3:05 PM
- Tour cancellation policy and terms & conditions

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Since 1866 Jack Daniel’s has been making friends all over the world. We would like to invite you to become a friend of Jack too.