THE SPIRIT BEHIND THE MUSIC
When Jack Daniel opened The White Rabbit and Red Dog saloons in Lynchburg in 1892, he thought of a novel way to attract people to the town square. Mr. Jack formed The Silver Cornet Band with musically inclined locals - a bank clerk, grocer, policeman, and even a local lawyer. Like his whiskey, music brought folks together from every walk of life. Mr. Jack’s band played together for another 20 years. Even when the Distillery was closed due to Prohibition, the band kept Jack’s spirit alive. To honor Mr. Jack’s connection to music, which continues today, this 1.75L bottle was released in 1986.