Charcoal Mellowed. Drop by Drop.

Mellowed drop by drop through 10-feet of sugar maple charcoal, then matured in handcrafted barrels of our own making. And our Tennessee Whiskey doesn’t follow a calendar. It’s only ready when our tasters say it is. We judge it by the way it looks. By its aroma. And of course, by the way it tastes. It’s how Jack Daniel himself did it over a century ago. And how we still do it today.

CHARCOAL MELLOWED
MATURED IN OUR OWN HANDCRAFTED BARRELS
BALANCE OF SWEET AND OAKY FLAVOR
ORDER A BOTTLE

Have it Jack's Way

Jack & Cola

In 1907, Dr. Lyman Kelber of the Bureau of Chemistry and Soils was dispatched to the southern United States. It was here that he found that a proprietor of a soda fountain located near a military base that was serving cola to soldiers…who then mixed it with Jack. Dr. Kelber’s report on this exceptional use of soda was the first documented mention of Jack & Cola. Don’t hold your breath waiting for the last. 

360 DEGREES OF JACK DANIEL'S

Experience an immersive journey offering a unique perspective on some of the stories that have kept us going for 150 years.

PLAY YOUR WAY TO NBA ALL-STAR

Sign up now to play in the arcade-style basketball tournament in your city and you could win a trip to NBA All-Star 2019.